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SAGAR KOKITKAR
CreativeDirector
(01) - About
I started in sales, so I know what brands want. Eleven years in content taught me what audiences want. Seventeen years of making the two meet.
I can sit in a boardroom and a writers' room on the same day, and speak both languages.
Underneath it all, I'm a storyteller.
Something made up, something true, that hilarious thing that happened last weekend, or a ghost story that keeps you up tonight - give me a room, and I'll tell you an engaging story that will amuse you.
Selected work
My ambition
Thank you life, for all the tragedy, it helps me in my comedy.
Self-proclaimed biggest student of
Comedy.
What I want to do next:
An in-house content studio for a brand.
The north stars
01
Sitcoms
The real kind. Running gags, one couch, and characters you'd invite to dinner.
02
Microdramas
Minute-long episodes, cliffhangers built for the scroll.
03
Original worlds
Characters and universes the brand owns outright - people follow them from screen to screen.
And in their orbit
Memes · Comics · Music albums · Merch
The journey so far
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Everything else that shipped
Click any card to watch ↗
Brands I've built for
Creative Director for a brand. Here's what I'd bring.
Tastemaxxing
Taste is the last real moat. I'd make every frame feel like the brand.
Fandom
Customers buy once. Fans come back, and bring friends.
In-house
Not an agency on the brief. One of you, building the brand from the inside.